Multiplied by PACs, Ads Overwhelm the Airwaves in S.C.
By JEREMY W. PETERS
NYT
COLUMBIA, S.C. — They have been inescapable: growling baritone announcers and grainy images of sneering candidates. Mitt Romney is a corporate raider. Newt Gingrich’s politics are desperate and disgusting.
Anyone who happened to be near a working television in South Carolina over the weekend was exposed to one of the most concentrated and expensive barrages of political advertising that this state has ever experienced.
With the traditional efforts of candidates now multiplied by the presence of the well-financed “super PACs” supporting them, political operatives outbid and outmaneuvered one another in a last-minute race to buy up what time remained on the airwaves between now and the state’s Republican presidential primary on Saturday. None would risk having their messages drowned out by those of their rivals.
Want to advertise on “60 Minutes,” as Mr. Romney did on Sunday? His campaign had to get WLTX, the CBS station here, to bump a super PAC that was actually running ads supporting him. It agreed to pay $3,000 for a 30-second slot — $100 a second, almost double the usual rate.
(More here.)
NYT
COLUMBIA, S.C. — They have been inescapable: growling baritone announcers and grainy images of sneering candidates. Mitt Romney is a corporate raider. Newt Gingrich’s politics are desperate and disgusting.
Anyone who happened to be near a working television in South Carolina over the weekend was exposed to one of the most concentrated and expensive barrages of political advertising that this state has ever experienced.
With the traditional efforts of candidates now multiplied by the presence of the well-financed “super PACs” supporting them, political operatives outbid and outmaneuvered one another in a last-minute race to buy up what time remained on the airwaves between now and the state’s Republican presidential primary on Saturday. None would risk having their messages drowned out by those of their rivals.
Want to advertise on “60 Minutes,” as Mr. Romney did on Sunday? His campaign had to get WLTX, the CBS station here, to bump a super PAC that was actually running ads supporting him. It agreed to pay $3,000 for a 30-second slot — $100 a second, almost double the usual rate.
(More here.)
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