SMRs and AMRs

Sunday, January 15, 2012

Romney-Obama: No Popularity Contest

By NATE SILVER
NYT

If Mitt Romney becomes the Republican presidential nominee, he will begin the general-election campaign with middling favorability ratings as compared with other recent standard-bearers.

The saving graces for Mr. Romney: the incumbent in the White House is not very popular, either. And Mr. Romney’s favorability ratings, while mediocre, are better than those of his Republican opponents.

A CNN poll released Friday found that 43 percent of Americans have a favorable view of Mr. Romney and 42 percent an unfavorable view. Both ratings are higher than in most other recent polls as Mr. Romney has become a more familiar figure to Americans and as they have come to take firmer opinions of him. However, the pattern of Mr. Romney’s favorability rating roughly equaling his unfavorability rating is typical for him.

Mr. Obama’s ratings in the poll were 49 percent favorable and 49 percent unfavorable. These numbers are also common for him. In most surveys, Mr. Obama’s favorability ratings are slightly stronger than his approval ratings — Americans take a somewhat more sympathetic view of Mr. Obama personally than of his policies. But they are still no better than evenly divided.

(More here.)

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