Might as well wear gunnysack dresses and those puffy hairdos from 'Big Love'
Announcing the Latest Big Thing
By WENDY MacLEOD, NYT
These past few weeks, every media outlet on the Internet, from Vogue to CNN, has been commemorating the hottest trends of 2012: donating to Kony 2012, taking placenta pills, wearing peplums, compulsively watching the Weather Channel. The lists go on and on.
But what will we all become obsessed with in 2013? No matter the fad, the following offers a template for novice style writers who want to get started on their coverage of The Next Big Thing.
AM I crazy or is everybody suddenly doing this thing? Some say it started among teenagers in Tokyo, some insist the fashion crowd brought it back from Paris, and others call it a homegrown Big Apple phenomenon. “Wherever it came from,” says Denise Carleton, 38, a publicist in Park Slope, “when you walk into a coffee bar in Brooklyn it’s happening at every table, and it’s not just the kids.”
Looking around the living room one Sunday evening, it dawned on me that it was trending in my own apartment. Moving quickly through denial, I went right to the bargaining phase: what if everybody agreed to stop doing it for, say, a week? The hue and cry! You’d think I’d just suggested giving up our high-speed wireless.
My teenage daughters told me that I didn’t get it; their entire popularity-rating index was grounded in this thing. Not to do it would make them look like retrograde losers. They might as well wear gunnysack dresses and those puffy hairdos from “Big Love.”
(More here.)
These past few weeks, every media outlet on the Internet, from Vogue to CNN, has been commemorating the hottest trends of 2012: donating to Kony 2012, taking placenta pills, wearing peplums, compulsively watching the Weather Channel. The lists go on and on.
But what will we all become obsessed with in 2013? No matter the fad, the following offers a template for novice style writers who want to get started on their coverage of The Next Big Thing.
AM I crazy or is everybody suddenly doing this thing? Some say it started among teenagers in Tokyo, some insist the fashion crowd brought it back from Paris, and others call it a homegrown Big Apple phenomenon. “Wherever it came from,” says Denise Carleton, 38, a publicist in Park Slope, “when you walk into a coffee bar in Brooklyn it’s happening at every table, and it’s not just the kids.”
Looking around the living room one Sunday evening, it dawned on me that it was trending in my own apartment. Moving quickly through denial, I went right to the bargaining phase: what if everybody agreed to stop doing it for, say, a week? The hue and cry! You’d think I’d just suggested giving up our high-speed wireless.
My teenage daughters told me that I didn’t get it; their entire popularity-rating index was grounded in this thing. Not to do it would make them look like retrograde losers. They might as well wear gunnysack dresses and those puffy hairdos from “Big Love.”
(More here.)
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