Hip, hip, hooray for guns!
Babes in Arms
By BILL KELLER, NYT
From: David Keene, president
To: Wayne LaPierre, executive vice president
Re: “Good Guys With Guns” Campaign, Phase Two
Dear Wayne,
Phase One of our plan to defuse that P.R. disaster in Newtown has had great results. Your performance at the news conference and on the weekend talk shows was masterly. “The only thing that stops a bad guy with a gun is a good guy with a gun.” It gave me goose bumps! We have answered the old bleeding-heart fallacy (guns are the problem) with a bold Second-Amendment response (guns are the solution). “Good guys with guns” (cc’ing Legal to see if we can TM) is undoubtedly the best slogan we’ve come up with since “Guns don’t kill people ...” and “If guns are outlawed ...” While the old slogans simply changed the subject, the new approach is positive and proactive. We’re actually for something now.
The polling team and psych consultants love that we have made “more guns in schools” a serious subject of mainstream discussion. We’re particularly proud of the idea that advertising a “gun-free school” is an open invitation to homicidal crazies. Take THAT Michael Bloomberg! For years we have owned the issue of freedom. Now we stand a good chance of owning the issue of safety.
And it should not go unmentioned that this whole project has been greeted with appreciation by our friends in the manufacturing and sales community. First, by reviving the fear of confiscation, we helped generate a nice little just-in-case pre-Christmas bump in firearm sales. And of course more guns in schools will mean a significant boost in demand. I have the Development team stepping up its outreach to a grateful industry.
(More here.)
From: David Keene, president
To: Wayne LaPierre, executive vice president
Re: “Good Guys With Guns” Campaign, Phase Two
Dear Wayne,
Phase One of our plan to defuse that P.R. disaster in Newtown has had great results. Your performance at the news conference and on the weekend talk shows was masterly. “The only thing that stops a bad guy with a gun is a good guy with a gun.” It gave me goose bumps! We have answered the old bleeding-heart fallacy (guns are the problem) with a bold Second-Amendment response (guns are the solution). “Good guys with guns” (cc’ing Legal to see if we can TM) is undoubtedly the best slogan we’ve come up with since “Guns don’t kill people ...” and “If guns are outlawed ...” While the old slogans simply changed the subject, the new approach is positive and proactive. We’re actually for something now.
The polling team and psych consultants love that we have made “more guns in schools” a serious subject of mainstream discussion. We’re particularly proud of the idea that advertising a “gun-free school” is an open invitation to homicidal crazies. Take THAT Michael Bloomberg! For years we have owned the issue of freedom. Now we stand a good chance of owning the issue of safety.
And it should not go unmentioned that this whole project has been greeted with appreciation by our friends in the manufacturing and sales community. First, by reviving the fear of confiscation, we helped generate a nice little just-in-case pre-Christmas bump in firearm sales. And of course more guns in schools will mean a significant boost in demand. I have the Development team stepping up its outreach to a grateful industry.
(More here.)
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