SMRs and AMRs

Friday, October 05, 2012

Communications experts give Obama an 'F' for debate

Why Obama Lost the First Debate 

GEORGE LAKOFF AND ELIZABETH WEHLING

You don’t win a presidential debate by being a policy wonk. Obama violated all the basics of presidential debating. The best defense is a good offense. You have to set the terms of the debate and press those terms. Obama failed. Here are those basics:
  • State your moral values. Contrast them with your opponent’s. 
  • Project empathy and enthusiasm. Connect. 
  • Communicate clearly and simply. 
  • Be authentic. Say just what you believe. 
  • Project trust. 
  • Present an authentic view of yourself that the public can identify with and be proud of. 
Obama did none of this. Instead he talked about policy details.

He needed to come on strong from the first sentence.

(More here.)

2 Comments:

Blogger Tom Koch said...

I would give President Obama a participation ribbon.

12:23 PM  
Blogger Patrick Dempsey said...

Can you give a participation ribbon to someone who didn't even show up?

Hopefully the next debates allow Obama to use a telepromptery.

1:05 PM  

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