From Knife Seller to the President’s Hard Edge
By MARK LEIBOVICH
NYT
WASHINGTON — David Plouffe is not a hugger, crier or someone who gets all gaga every time he walks into his West Wing office, just a few feet from that of the president. He disdains doomsayers as “bed-wetters,” press hordes as “jackals” and the political noise machine as a profanity that begins with “cluster.”
Fiercely data-driven, Mr. Plouffe revels in the company of spreadsheets, lists, maps and the Baseball Almanac. Fiercely competitive, he once decked a colleague in a friendly touch football game for taunting him. Fiercely unsentimental, he expends zero amazement over his career climb from selling knives door to door to a first-among-equals status in the White House’s closed circle.
Mr. Plouffe, 44, who managed President Obama’s campaign in the relatively dewy-eyed days of 2008, rejoined his team last year after a lucrative hiatus. Since then, he has asserted himself as the main orchestrator of the White House message, political strategy and day-to-day presentation of the candidate.
If the campaign of four years ago sold Mr. Obama as a force for what Mr. Plouffe called “a politics of unity, hope and common purpose,” this one is rooted firmly in the grind-it-out imperatives of re-election. Today, Mr. Obama seems every bit primed for “brass-knuckle time,” as Mr. Plouffe once termed campaign brawling, with Mr. Plouffe leading an effort that has shown every sign of doing whatever it takes to succeed.
(More here.)
NYT
WASHINGTON — David Plouffe is not a hugger, crier or someone who gets all gaga every time he walks into his West Wing office, just a few feet from that of the president. He disdains doomsayers as “bed-wetters,” press hordes as “jackals” and the political noise machine as a profanity that begins with “cluster.”
Fiercely data-driven, Mr. Plouffe revels in the company of spreadsheets, lists, maps and the Baseball Almanac. Fiercely competitive, he once decked a colleague in a friendly touch football game for taunting him. Fiercely unsentimental, he expends zero amazement over his career climb from selling knives door to door to a first-among-equals status in the White House’s closed circle.
Mr. Plouffe, 44, who managed President Obama’s campaign in the relatively dewy-eyed days of 2008, rejoined his team last year after a lucrative hiatus. Since then, he has asserted himself as the main orchestrator of the White House message, political strategy and day-to-day presentation of the candidate.
If the campaign of four years ago sold Mr. Obama as a force for what Mr. Plouffe called “a politics of unity, hope and common purpose,” this one is rooted firmly in the grind-it-out imperatives of re-election. Today, Mr. Obama seems every bit primed for “brass-knuckle time,” as Mr. Plouffe once termed campaign brawling, with Mr. Plouffe leading an effort that has shown every sign of doing whatever it takes to succeed.
(More here.)
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