SMRs and AMRs

Thursday, October 27, 2011

With New Smartphones, High Hopes for Nokia and Microsoft Union

By KEVIN J. O’BRIEN
NYT

LONDON — Nokia, the Finnish cellphone maker, introduced two smartphones on Wednesday, the first fruits of its alliance with Microsoft, in a bid to curb its declining market share.

Nokia’s chief executive, Stephen A. Elop, presented the Lumia 800, a 420 euro ($584) touch-screen device, and the Lumia 710, a 270 euro handset at a company product introduction. Both devices are being sold in six European countries and will be sold later this year in parts of Asia. Other smartphones are planned for the United States, but not until early next year.

Analysts said the Nokia smartphones, the result of an eight-month collaboration with Microsoft, could also help Microsoft extend its dominant computer software business into the cellphone and mobile device market. The software has received positive reviews, but few handset makers are using it.

The new lineup aims to revive Nokia’s tarnished reputation as an innovative force in mobile phones, an industry it pioneered and dominated until Apple and Google, helped by more user-friendly software, wrested control of the smartphone business four years ago.

(More here.)

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