The Elephant in the Green Room

The circus Roger Ailes created at Fox News made his network $900 million last year. But it may have lost him something more important: the next election.

By Gabriel Sherman
New York Magazine
Published May 22, 2011

On Monday afternoon, March 28, Fox News chairman Roger Ailes summoned Glenn Beck to a meeting in his office on the second floor of News Corp.’s midtown headquarters to discuss his future at the network. Ailes had spent the better part of the weekend at his Putnam County estate thinking about how to stage-manage Beck’s departure from Fox, which at that point was all but inevitable. But, as with everything concerning Glenn Beck, the situation was a mess, simultaneously a negotiation and a therapy session. Beck had already indicated he was willing to walk away—“I don’t want to do cable news anymore,” he had told Ailes. But moving him out the door without collateral damage was proving difficult.

Ailes had hired Beck in October 2008 to reenergize Fox’s audience after Obama’s election, and he’d succeeded beyond anyone’s wildest hopes, tapping deep wells of resentment and igniting them into a vast, national conflagration. The problem was that it had almost engulfed Fox itself. Beck was huge and uncontrollable, and some of Fox’s other big names seemed diminished by comparison—and were speaking up about it. Beck seemed to many to be Fox News’s id made visible, saying things—Obama is a racist, Nazi tactics are progressive tactics—dredged from the right-wing subconscious. These were things that weren’t supposed to be said, even at Fox, and they were consuming the brand. Ailes had built his career by artfully tending the emotional undercurrents of both politics and entertainment, using them to power ratings and political careers; now they were out of his control.

“Let’s make a deal,” Ailes told Beck flatly.

(Original here.)