SMRs and AMRs

Saturday, October 16, 2010

Threat Response

By CHARLES M. BLOW
NYT

The president and fellow Democrats have taken a page from the Republican playbook. They’re unabashedly using racial-solidarity politics to animate voters. In this case, the Democrats’ appeal is to black voters, the most unwavering portion of President Obama’s base, and the message is simple: The president is under attack, and black voters must mobilize to protect him.

The Democratic National Committee is spending an unprecedented $3 million on advertising aimed at African-Americans for the midterms this year. As part of that effort, the committee has cut a new radio ad featuring the Rev. Joseph Lowery, the civil rights leader, that outlines the threat and the call to action: “When young people took to the streets, we elected our first African-American president. Right now, there are those doing everything in their power to block the president’s agenda. And that’s why we’re counting on you to vote. In 2008, we changed the guard. This year, we must guard the change.”

Other ads, on black radio and in black newspapers, simply extol their audiences to “stand with President Obama.”

These ads aren’t about policy. They’re personal appeals on behalf of the president. You don’t have to be engaged to get it. This November you’re voting for Obama, again.

(More here.)

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