Google Unveils Tool to Speed Up Searches
By CLAIRE CAIN MILLER
NYT
SAN FRANCISCO — Google, which can already feel like an appendage to our brains, is now predicting what people are thinking before they even type.
On Wednesday, Google introduced Google Instant, which predicts Internet search queries and shows results as soon as someone begins to type, adjusting the results as each successive letter is typed.
“We want to make Google the third half of your brain,” said Sergey Brin, Google’s co-founder and president of technology, speaking at a Google press event at the San Francisco Museum of Modern Art. Marissa Mayer, Google’s vice president for search products and user experience, added, “There’s even a psychic element to it.”
Google’s new psychic powers result in much faster searches, but the change might affect the many businesses that have been built around placing search ads on Google and helping Web sites figure out how to climb higher in search results to increase revenue.
(More here.)
NYT
SAN FRANCISCO — Google, which can already feel like an appendage to our brains, is now predicting what people are thinking before they even type.
On Wednesday, Google introduced Google Instant, which predicts Internet search queries and shows results as soon as someone begins to type, adjusting the results as each successive letter is typed.
“We want to make Google the third half of your brain,” said Sergey Brin, Google’s co-founder and president of technology, speaking at a Google press event at the San Francisco Museum of Modern Art. Marissa Mayer, Google’s vice president for search products and user experience, added, “There’s even a psychic element to it.”
Google’s new psychic powers result in much faster searches, but the change might affect the many businesses that have been built around placing search ads on Google and helping Web sites figure out how to climb higher in search results to increase revenue.
(More here.)
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