SMRs and AMRs

Thursday, March 25, 2010

The Fight Is Over, the Myths Remain

By BRENDAN NYHAN
NYT

Ann Arbor, Mich.

AT the White House signing ceremony for health care legislation on Tuesday, President Obama declared, “In a few moments, when I sign this bill, all of the overheated rhetoric over reform will finally confront the reality of reform.” For Democrats nervous about political fallout from the bill in the November midterm elections, it’s reassuring to imagine that the myths about the legislation — that it provides free coverage to illegal immigrants, uses taxpayer money to subsidize abortions and mandates end-of-life counseling for the elderly — will be dispelled by its passage.

But public knowledge of the plan’s contents may not improve as quickly as Democrats hope. While some of the more outlandish rumors may dissipate, it is likely that misperceptions will linger for years, hindering substantive debate over the merits of the country’s new health care system. The reasons are rooted in human psychology.

Studies have shown that people tend to seek out information that is consistent with their views; think of liberal fans of MSNBC and conservative devotees of Fox News. Liberals and conservatives also tend to process the information that they receive with a bias toward their pre-existing opinions, accepting claims that are consistent with their point of view and rejecting those that are not. As a result, information that contradicts their prior attitudes or beliefs is often disregarded, especially if those beliefs are strongly held.

Unfortunately, these tendencies frequently undermine well-intentioned efforts to counter myths and misperceptions. Jason Reifler, a political scientist at Georgia State, and I conducted a series of experiments in which participants read mock news articles with misleading statements by a politician. Some were randomly assigned a version of the article that also contained information correcting the misleading statement.

(Original here.)

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