Sober Mood at New York Post as Circulation Spirals Lower
By RICHARD PÉREZ-PEÑA
NYT
Three years ago, Col Allan, the editor of The New York Post, pumped his fist and waded into a cheering crowd at a Midtown restaurant, celebrating The Post’s overtaking its rival, The Daily News, in weekday circulation. The Post trumpeted the news on a Times Square billboard and in its pages.
More than any major American newspaper, Rupert Murdoch’s Post had staked its name and future on selling more copies, cutting the price in 2000 from 50 cents to 25 and in 2001 bringing in Mr. Allan, who punched up the tabloid’s irreverence, hard edge and love of gossip. Circulation — which for The Post overwhelmingly means street sales — climbed above 700,000 from about 440,000 in just six years, then shifted hard the other way.
Nearly every paper in America has lost circulation, but The Post more than most — down almost 30 percent in 2.5 years, to 508,000 in the most recent reporting period, against 544,000 for The Daily News. The slide accelerated after The Post’s price returned to 50 cents last year. And this year, The Daily News has surged far ahead in online readership.
(Continued here.)
NYT
Three years ago, Col Allan, the editor of The New York Post, pumped his fist and waded into a cheering crowd at a Midtown restaurant, celebrating The Post’s overtaking its rival, The Daily News, in weekday circulation. The Post trumpeted the news on a Times Square billboard and in its pages.
More than any major American newspaper, Rupert Murdoch’s Post had staked its name and future on selling more copies, cutting the price in 2000 from 50 cents to 25 and in 2001 bringing in Mr. Allan, who punched up the tabloid’s irreverence, hard edge and love of gossip. Circulation — which for The Post overwhelmingly means street sales — climbed above 700,000 from about 440,000 in just six years, then shifted hard the other way.
Nearly every paper in America has lost circulation, but The Post more than most — down almost 30 percent in 2.5 years, to 508,000 in the most recent reporting period, against 544,000 for The Daily News. The slide accelerated after The Post’s price returned to 50 cents last year. And this year, The Daily News has surged far ahead in online readership.
(Continued here.)
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