SMRs and AMRs

Tuesday, November 18, 2008

Zogby Engages in Apparent Push Polling for Right-Wing Website

FiveThirtyEight.com

The conservative website HowObamaGotElected.com reports that it has commissioned Zogby International to conduct a poll of 512 Barack Obama voters as part of what can best be described as a viral marketing effort to discredit the intelligence of Obama supporters.

The website, created by former radio talk show host John Ziegler to promote a forthcoming documentary, features a YouTube clip of interviews with 12 Obama voters who "were chosen for their apparent intelligence/verbal abilities and willingness to express their opinions to a large audience". The clip portrays the Obama supporters as giving "incorrect" answers to political questions such as "which candidate said his policies would likely bankrupt the coal industry and make energy rates skyrocket". Of the 12 Obama supporters interviewed for the clip, 7 (58%) are black; nationwide, about 23% of Obama supporters were black according to the national exit poll.

In connection with the YouTube clip, Ziegler describes that he "also commissioned a Zogby telephone poll which asked the very same questions (as well as a few others) with similarly amazing results." Partial results of the survey from among 512 Obama voters are reported on the website. It is not clear if voters for non-Obama candidates were screened out by the survey, or Ziegler has chosen not to report their results.

(More here.)

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