SMRs and AMRs

Tuesday, April 15, 2008

Obama’s Explanation of “Controversial” Remarks Moves Democrats and Independents

-- Among All Parties: More than Half Agree with His Comments --

Flemington, NJ, April 14, 2008 – A new national study among 843 self-reported Democrats, Republicans and independents, indicated that Senator Obama’s explanation for his recent controversial remarks, successfully addressed criticism, especially among Democrats and independents.

The study was conducted by HCD Research earlier today to obtain Americans’ perceptions of video segments from Senator Obama’s speech in Indiana yesterday, in which he addressed controversial comments that he made during a fundraiser in San Francisco on April 6. At the fundraising event, he was asked why his message has failed to resonate with working class voters in states like Pennsylvania. He responded by saying decades of lost jobs and unfulfilled promises from Washington have left some Pennsylvanians "bitter" and clinging to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations.

While viewing segments of the speech, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked pre- and post-viewing questions regarding their agreement regarding Barack Obama statements. To view detailed results and agreement curves, go to: www.mediacurves.com

(More here.)

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