By: Jonathan Martin
Politico
March 24, 2009
At a time when his Washington honeymoon is turning into a hazing, President Barack Obama and his team are launched on a strategy to sail above the traditional White House press corps by reaching out to liberal commentators, local reporters and ethnic media.
The highest-profile moments in the new approach have been well-noted, such as the president giving an interview to progressive radio host Ed Schultz and Obama calling on a reporter from the liberal-leaning Huffington Post at his first news conference.
But those moves are only part of a much larger strategy aimed at communicating directly with audiences the White House believes are more sympathetic to the president’s agenda — and one in which much of the work is being done by Obama’s top advisers.
On the day Obama released his ambitious spending plan, the administration put White House budget director Peter Orszag on a conference call with liberal-leaning writers. Senior administration aides have followed up by promoting the budget to local radio talk shows during morning drive time.
(More here.)
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