Sunday, July 12, 2015

G.O.P. Spends Heavily to Test Best Way to Vilify Hillary Clinton

By ASHLEY PARKER and AMY CHOZICK, NYT, JULY 11, 2015

ORLANDO, Fla. — Inside an office park here, about a dozen women gathered to watch a 30-second television spot that opened with Hillary Rodham Clinton looking well-coiffed and aristocratic, toasting champagne with her tuxedoed husband, the former president, against a golden-hued backdrop.

The ad then cut to Mrs. Clinton describing being “dead broke” when she and her husband left the White House, before a narrator intoned that Mrs. Clinton makes more money in a single speech, about $300,000, than an average family earns in five years.

The message hit a nerve. “She’s out of touch,” said one of the women, who works as a laundry attendant.

“Her reality is just so different than mine,” murmured another, as operatives from American Crossroads, a Republican “super PAC,” watched closely from behind a one-way mirror.

In rooms like this one around the country, an expensive and sophisticated effort is underway to test and refine the most potent lines of attack against Mrs. Clinton, and, ultimately, to persuade Americans that she does not deserve their votes. While the general election is 16 months away, Republican groups are eager to begin building a powerful case against the woman they believe will be the Democratic nominee, and to infuse the public consciousness with those messages.

(More here.)

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