Saturday, April 18, 2015

The making of Dr. Oz

How an award-winning doctor turned away from science and embraced fame

by Julia Belluz on April 16, 2015, Vox.com

It's a dark and biting March morning on Manhattan's Upper West Side. Lilly is standing outside ABC's brick studio building, waiting to be let in to watch a live taping of Dr. Mehmet Oz's television show.

"I've been here since 7 am," she says.

Though the sun is barely out, her phone is buzzing with text messages from nearly every member of her family — all Oz-lovers excited about her peek behind the curtain.

They're not alone. Dr. Oz is arguably the most influential health professional in America. The Dr. Oz Show, which started in 2009, has an average audience of more than 4 million people each day in 118 countries. He has his own magazine (The Good Life) and syndicated columns that have run in the most widely read periodicals in North America. He has radio segments, about a dozen books, and the show's website — a go-to resource on medical questions for millions. He has millions of followers on his Facebook, Twitter, Pinterest, and YouTube accounts, and a starring role on the new medical reality show NY Med. Across all these channels, he preaches the same message: you can take control of your health with simple tricks and natural remedies.

(More here.)

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