Smelling Liberal, Thinking Conservative
Arthur C. Brooks, NYT
OCT. 4, 2014
I JUST learned that I suffer from cognitive-olfactory dissonance. I don’t smell the way I think.
Social scientists from Brown, Harvard and Penn State recently conducted an unusual study. Seeking to examine the biological cues that influence attraction, the researchers taped gauze pads to the skin of 20 subjects, retrieved them 24 hours later, and kept them in their lab. They asked 125 volunteers to smell each sample, rate how attractive they found each odor, and to guess at the political orientation of the person with whom it originated.
The researchers found evidence that people are instinctively attracted to the smell emitted by those with similar ideologies. In one memorable instance, a female participant asked the scholars if she could take one of the samples home, describing it as “the best perfume I ever smelled.” The scent came from a man who shared her political views. Just before, a different woman with the opposite views had smelled the exact same sample, declared it “rancid,” and urged the researchers to throw it out. Ideological like-mindedness exerts a biological pull on our attraction, it seems — and deep disagreements can really stink.
These results suggest that our beliefs have a strong biological component. But what if our beliefs conflict with our aromatic state of nature?
(More here.)
OCT. 4, 2014
I JUST learned that I suffer from cognitive-olfactory dissonance. I don’t smell the way I think.
Social scientists from Brown, Harvard and Penn State recently conducted an unusual study. Seeking to examine the biological cues that influence attraction, the researchers taped gauze pads to the skin of 20 subjects, retrieved them 24 hours later, and kept them in their lab. They asked 125 volunteers to smell each sample, rate how attractive they found each odor, and to guess at the political orientation of the person with whom it originated.
The researchers found evidence that people are instinctively attracted to the smell emitted by those with similar ideologies. In one memorable instance, a female participant asked the scholars if she could take one of the samples home, describing it as “the best perfume I ever smelled.” The scent came from a man who shared her political views. Just before, a different woman with the opposite views had smelled the exact same sample, declared it “rancid,” and urged the researchers to throw it out. Ideological like-mindedness exerts a biological pull on our attraction, it seems — and deep disagreements can really stink.
These results suggest that our beliefs have a strong biological component. But what if our beliefs conflict with our aromatic state of nature?
(More here.)
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