Wednesday, August 06, 2014

What You Can Do About Facebook Tracking

How to Understand the Social Network's Privacy Policy and Take Control of Targeted Ads

Geoffrey A. Fowler, WSJ
Aug. 5, 2014 2:27 p.m. ET

You can take a few basic steps to significantly limit how Facebook targets ads. That doesn't mean no ads, but it will mean less eerily specific ones. WSJ Personal Tech Columnist Geoffrey A. Fowler shows you how.

Everyone loves to gripe about privacy on Facebook. FB -1.12% Like me, you may have even threatened to quit. But let's be honest—we're not going to break up with a social network filled with people we care about.

Instead, let's do something real: Get a grip on Facebook's 9,000-word privacy policy and take concrete steps to control our information.

I'm raising the issue because privacy on Facebook just took two steps forward and one step back. These relate to digital tracking, one of the creepiest and most confusing aspects of the social network.

Facebook is following you. It now can use what you do outside its network—when you surf the Web and use other apps on your smartphone—to target ads at you. Facebook says it needs the extra data to make its ads better.

(More here.)

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