Tuesday, August 19, 2014

Obamacare disappearing as major issue

By new ad data compiled by Bloomberg News tells a very different story. In three of the top-tier Senate races — North Carolina, Arkansas, and Louisiana — spending on spots about the health law has fallen sharply:
The party’s experience across the country shows that Republicans can’t count on the issue to motivate independent voters they need to oust Democrats in Arkansas, Louisiana and Alaska…
In April, anti-Obamacare advertising dwarfed all other spots in North Carolina. It accounted for 3,061, or 54 percent, of the 5,704 top five issue ads in North Carolina, according to Kantar Media’s Campaign Media Analysis Group. By July, the numbers had reversed, with anti-Obamacare ads accounting for 971, or 27 percent, of the top issue ads, and the budget, government spending, jobs and unemployment accounting for 2,608, or 72 percent, of such ads, CMAG data show…. 
The situation is much the same in Arkansas, where Mark Pryor is trying to keep his Senate seat, and Louisiana, where Mary Landrieu is in a tight race for a fourth term. Obamacare was just about the only issue on the air in Louisiana in April, according to CMAG. By July, it had dropped to 41 percent of the top five issue ads, and in Arkansas just 23 percent.
(More here.) 

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