SMRs and AMRs

Friday, April 25, 2014

Democratic Candidates Grow More Vocal in Supporting Health Law

By ASHLEY PARKER, NYT
APRIL 24, 2014

WASHINGTON — Representative Allyson Y. Schwartz, Democrat of Pennsylvania, did the seemingly unthinkable on Tuesday: She ran a television ad expressing how proud she was of President Obama’s signature health care law.

“I worked with President Obama on the Affordable Care Act and getting health coverage to all Americans,” Ms. Schwartz, who is running for governor, said in the 30-second commercial. “It was my legislation that said insurance companies can no longer deny coverage for kids with pre-existing conditions.”

Ms. Schwartz — whose campaign paid more than $500,000 to show the ad in the Philadelphia and Pittsburgh media markets — is one of a small number of Democratic candidates offering a wholly supportive message on a law Republicans want to repeal. (In Ms. Schwartz’s case, she is trying to gain traction in her state’s Democratic primary and hopes her support of the law will help with the party’s base, as well as in the general election.)

So far, 76 percent of all Republican-sponsored general election spots in House and Senate races this year have attacked the Affordable Care Act, making the law the most mentioned issue in such ads, according to Kantar Media/CMAG, which tracks political advertising. But Democrats, who this cycle have run largely on a “fix, don’t repeal” strategy concerning the law, are now gingerly experimenting, mostly in primaries and through outside groups, with ads that endorse the law and also say what could be lost if Republicans repeal it.

(More here.)

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