SMRs and AMRs

Wednesday, March 19, 2014

The Chris Christie Scandal Just Got Worse

BY ALEC MACGILLIS, TNR

When there is still snow on the ground past St. Patrick’s Day, thoughts turn longingly to the beach. Say, the Jersey Shore. Which in turn brings to mind the extreme yet comically ham-handed efforts of Governor Chris Christie’s administration to keep secret the process that led to the controversial selection exactly one year ago of a firm to run a $25 million ad campaign for last summer’s tourist season touting the Shore’s comeback from Superstorm Sandy.

As you may recall, Christie came under criticism during his reelection campaign last summer for having inserted himself and his family into the rousing “Stronger than the Storm” ads encouraging tourists to come back to the Jersey Shore. The ads had been funded by federal Sandy recovery aid, and it seemed eyebrow-raising, at the least, for them to feature beaming pictures of a governor in the middle of a reelection campaign, rather than just your average smiling New Jerseyans. The eyebrows shot up quite a bit further when it emerged that the firm that had gotten the job after proposing to feature Christie in its ads, public relations giant MWW, had bid at a much higher price—$4.7 million versus $2.5 million—than a well-regarded New Jersey ad firm that had proposed ads that did not feature the governor. Making matters even more interesting was that the award had been made by a selection committee led by Christie’s very close longtime aide, Michele Brown, whom Christie appointed to run the New Jersey Economic Development Authority, a $225,000 post. Also noteworthy was that MWW had hired just a few months earlier the former executive director of the influential Burlington County Republican Party. (It was also hard not to notice that MWW's founder and CEO, Michael Kempner, who is normally a loyal Democratic donor, was not writing any big checks to Barbara Buono, Christie's opponent, last year.) New Jersey congressman Frank Pallone, a Democrat, in January asked the inspector general of the U.S. Department of Housing and Urban Development to audit the awarding of the job to make sure federal contracting rules were followed.

(More here.)

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