To Battle Asian Carp, Send Them to Asia (a catchy idea)
Entrepreneurs Angle to Profit on War on Fish Infesting U.S. Waterways
By Arian Campo-Flores, WSJ
Jan. 29, 2014 11:11 p.m. ET
WICKLIFFE, Ky.—In the battle to contain the spread of invasive Asian carp that have infested waterways throughout the South and Midwest, experts have floated elaborate proposals, from building electric barriers to unleashing poisonous microparticles.
Angie Yu has a simpler solution: export them back to Asia. Unlike Americans, who often consider carp too bony, people there fancy the fish.
Last year, the 58-year-old Chinese-American businesswoman opened Two Rivers Fisheries in this small town near the confluence of the Mississippi and Ohio Rivers. So far, she says she has shipped a half-million pounds of frozen Asian carp to China. There, carp is generally farmed and tastes like mud, Ms. Yu says.
She hawks her product as "Kentucky white fish" that is "wild-caught." A promotional video she created in Chinese, featuring a folksy soundtrack, touts the fish's origins in the "beautiful and bountiful Mississippi…the nourishing mother river of America." The moniker she chose has another benefit: "Kentucky Fried Chicken is popular in China," she says.
(More here.)
By Arian Campo-Flores, WSJ
Jan. 29, 2014 11:11 p.m. ET
WICKLIFFE, Ky.—In the battle to contain the spread of invasive Asian carp that have infested waterways throughout the South and Midwest, experts have floated elaborate proposals, from building electric barriers to unleashing poisonous microparticles.
Angie Yu has a simpler solution: export them back to Asia. Unlike Americans, who often consider carp too bony, people there fancy the fish.
Last year, the 58-year-old Chinese-American businesswoman opened Two Rivers Fisheries in this small town near the confluence of the Mississippi and Ohio Rivers. So far, she says she has shipped a half-million pounds of frozen Asian carp to China. There, carp is generally farmed and tastes like mud, Ms. Yu says.
She hawks her product as "Kentucky white fish" that is "wild-caught." A promotional video she created in Chinese, featuring a folksy soundtrack, touts the fish's origins in the "beautiful and bountiful Mississippi…the nourishing mother river of America." The moniker she chose has another benefit: "Kentucky Fried Chicken is popular in China," she says.
(More here.)
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