Quips Follow Denver Post’s Naming of Marijuana Editor, but Its Intent Is Serious
By CHRISTINE HAUGHNEY, NYT
Newspaper editors typically operate behind the scenes, overseeing reporters inside the newsroom and outside the spotlight.
But since Ricardo Baca was named the marijuana editor of The Denver Post last month, he has been celebrated across the globe. He has appeared on CNN and “The Colbert Report.” Long-lost high school acquaintances have surfaced, with one inviting him to his friend’s basement for a smoke. Emails have flooded in from freelancers and readers, offering up their expertise on the subject matter.
“We’re taking an extremely credible, professional approach to this,” Mr. Baca said. “I was surprised that it was such an immediate punch line.”
Mr. Baca’s newly created post became rich fodder for comedy writers and the media. On “Saturday Night Live,” an anchor on “Weekend Update” noted, “The Denver Post this week announced that they’re looking for a marijuana editor for their website. They have one. They’re just looking for him.” Stephen Colbert on his show asked Mr. Baca, “Are you a cop?” The website Mediabistro posted the job opening and encouraged applicants to “Roll up those résumés.” The British media gushed over the news, with The Independent calling the gig “arguably the best job in journalism” and a commenter on The Guardian exclaiming “Brilliant Denver!” and “liberal Yanks showing us Euros a thing or two.”
(More here.)
Newspaper editors typically operate behind the scenes, overseeing reporters inside the newsroom and outside the spotlight.
But since Ricardo Baca was named the marijuana editor of The Denver Post last month, he has been celebrated across the globe. He has appeared on CNN and “The Colbert Report.” Long-lost high school acquaintances have surfaced, with one inviting him to his friend’s basement for a smoke. Emails have flooded in from freelancers and readers, offering up their expertise on the subject matter.
“We’re taking an extremely credible, professional approach to this,” Mr. Baca said. “I was surprised that it was such an immediate punch line.”
Mr. Baca’s newly created post became rich fodder for comedy writers and the media. On “Saturday Night Live,” an anchor on “Weekend Update” noted, “The Denver Post this week announced that they’re looking for a marijuana editor for their website. They have one. They’re just looking for him.” Stephen Colbert on his show asked Mr. Baca, “Are you a cop?” The website Mediabistro posted the job opening and encouraged applicants to “Roll up those résumés.” The British media gushed over the news, with The Independent calling the gig “arguably the best job in journalism” and a commenter on The Guardian exclaiming “Brilliant Denver!” and “liberal Yanks showing us Euros a thing or two.”
(More here.)
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