Politico’s Mike Allen, native advertising pioneer

By Erik Wemple, WashPost, Updated: November 20 at 4:00 pm

Introducing: The “Playbook” game!

Politico Chief White House Correspondent Mike Allen writes “Playbook,” a daily e-mail newsletter featuring stories from Politico and other outlets, various “exclusives,” tips and birthday notices. It also carries “messages” from big companies and trade associations hoping to reach “Playbook’s” audience of influentials.

All the items below were extracted from “Playbook” and are related to the U.S. Chamber of Commerce, a lobbying force that has advertised in the newsletter. Please designate which are paid advertisements for the U.S. Chamber of Commerce and which are Allen’s own work:

1) “The economy is not growing fast enough to create the jobs we need to reemploy the unemployed and create new opportunities for young Americans just starting out. We can boost growth and jobs by producing more domestic energy, expanding trade, modernizing our infrastructure, and reforming our tax, regulatory, and immigration systems. Higher growth won’t solve all of our problems, but we can’t solve any of them without it. Learn more about the Chamber’s American Jobs and Growth Agenda at http://www.uschamber.com/issues. **”

2) Ahead of tax day, the U.S. Chamber of Commerce promotes its agenda for tax reform: “Renew all expiring tax rates and incentives right away. … Stop threatening small businesses with higher taxes. … Make our companies and workers more globally competitive. … Taxpayers deserve a system that is simple and clear, one that spurs growth, encourages investment and innovation.” http://bit.ly/HQH7W8

3) The U.S. Chamber of Commerce has an ambitious new agenda to generate stronger, more robust economic growth, create jobs, and expand opportunity for all Americans. Learn more about the Chamber’s American Jobs and Growth Agenda at http://www.uschamber.com/issues. **

4) ”U.S. Chamber of Commerce will launch ‘On the Road With Free Enterprise,’ a two-month cross-country road trip to promote ‘the principles of free enterprise and the best of America. Your Free Enterprise Tour Guides will see the sights, check out local events, talk to businesses, and share it [online]. More than 900 teams applied to be the Free Enterprise Tour Guides, and after months of poring over applications, two teams remain: Jen and John, and Nate and Joe. You can vote [here] once per day.’www.FreeEnterprise.com/tour”

(More here.)