SMRs and AMRs

Wednesday, November 27, 2013

A Plea to Avoid Crush of Users at Health Site

By MICHAEL D. SHEAR and ROBERT PEAR, NYT

WASHINGTON — White House officials, fearful that the federal health care website may again be overwhelmed this weekend, have urged their allies to hold back enrollment efforts so the insurance marketplace does not collapse under a crush of new users.

At the same time, administration officials said Tuesday that they had decided not to inaugurate a big health care marketing campaign planned for December out of concern that it might drive too many people to the still-fragile HealthCare.gov.

With a self-imposed deadline for repairs to the website approaching on Saturday, the administration is trying to strike a delicate balance. It is encouraging people to go or return to the website but does not want to create too much demand. It boasts that the website is vastly improved, but does not want to raise expectations that it will work for everyone.

“We are definitely on track to have a significantly different user experience by the end of this month,” Kathleen Sebelius, the secretary of health and human services, said Tuesday. “That was our commitment.”

(More here.)

0 Comments:

Post a Comment

<< Home