It's a map, map, map, map world
Maps That Live and Breathe With Data
By VINDU GOEL, NYT
SAN FRANCISCO — Maybe real estate agents should start selling mobile phones on the side. Why? Because with phones, as with homes, location is everything.
As mobile phones become all-in-one tools for living, suggesting where to eat and the fastest way to the dentist’s office, the map of where we are becomes a vital piece of data. From Facebook to Foursquare, Twitter to Travelocity, the companies that seek the attention of people on the go rely heavily on location to deliver relevant information, including advertising.
Maps that are dynamic, adapting to current conditions like traffic or the time of day, are the most useful of all.
The importance of such maps to mobile services helps explain why Google is deep in negotiations to buy Waze, a social mapping service used by millions of drivers around the world, for more than $1 billion. Although a final agreement has not yet been struck, people with knowledge of the discussions say that an acquisition could be announced as soon as this week.
(More here.)
SAN FRANCISCO — Maybe real estate agents should start selling mobile phones on the side. Why? Because with phones, as with homes, location is everything.
As mobile phones become all-in-one tools for living, suggesting where to eat and the fastest way to the dentist’s office, the map of where we are becomes a vital piece of data. From Facebook to Foursquare, Twitter to Travelocity, the companies that seek the attention of people on the go rely heavily on location to deliver relevant information, including advertising.
Maps that are dynamic, adapting to current conditions like traffic or the time of day, are the most useful of all.
The importance of such maps to mobile services helps explain why Google is deep in negotiations to buy Waze, a social mapping service used by millions of drivers around the world, for more than $1 billion. Although a final agreement has not yet been struck, people with knowledge of the discussions say that an acquisition could be announced as soon as this week.
(More here.)
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