SMRs and AMRs

Monday, February 18, 2013

LeBron James's busy schedule

Speaking Up, Star Becomes the Most Valuable of Players

By HOWARD BECK, NYT

HOUSTON

For the greatest basketball player on earth, All-Star weekend is not a game, but a marathon, a dizzying three-day slog through news media scrums, promotional appearances, charity events, business meetings and more news media scrums.

The merry-go-round of obligations starts Friday morning in the host city and does not end until long after the final buzzer Sunday night.

On Saturday afternoon, LeBron James was due at a local Boys and Girls Club, to help refurbish a gymnasium, which for James is an annual All-Star weekend tradition. The boys and girls expected James at 2:30 p.m. He arrived at 3:15. This was one case where a star athlete’s tardiness was a mark of virtue, not casual disregard.

James, the N.B.A.’s reigning most valuable player, the engine of the Miami Heat’s 2012 championship, had been hunkered down in a hotel conference room, with about 40 of his fellow players, stars and nonstars alike, working diligently to repair their scandalized union.

(More here.)

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