Can't buy me elections
R.I.P., Mitt Romney
Mitt made multiple mistakes that will lead to his defeat on Tuesday. Some of them date all the way back to 2008.
by Robert Shrum , The Daily Beast, November 2, 2012 3:20 PM EDT
The campaign has come down to a race between Mitt’s media and Mitt’s mistakes—and the mistakes are winning.
We have now crossed the billion dollar mark in ad purchases. In Ohio alone, the two sides, Super PACs and all, are spending $30 million in the closing week—and in the battleground states overall, Romney forces are outspending Obama by $30 million.
But the contest is not as unbalanced as the numbers. The Obama money goes further because more of the total buy has been placed by the campaign itself, which by law pays less for television time than outside groups. Obama’s strategists also got more for less than the Romney enterprise by buying well in advance, when the so-called lowest unit rate was lower. In any event, the airwaves in the swing states are saturated. The Thursday before the election, the noon news on the CBS station in Columbus, Ohio, featured 22 political spots one after another. A lot of it, perhaps most of it, is so much electoral wallpaper.
What matters more is what happened months or even years ago, when Mitt Romney inflicted serial damage on himself that can’t be wiped away by a last-minute ad barrage or a barnstorming tour through the final hours.
(More here.)
by Robert Shrum , The Daily Beast, November 2, 2012 3:20 PM EDT
The campaign has come down to a race between Mitt’s media and Mitt’s mistakes—and the mistakes are winning.
We have now crossed the billion dollar mark in ad purchases. In Ohio alone, the two sides, Super PACs and all, are spending $30 million in the closing week—and in the battleground states overall, Romney forces are outspending Obama by $30 million.
But the contest is not as unbalanced as the numbers. The Obama money goes further because more of the total buy has been placed by the campaign itself, which by law pays less for television time than outside groups. Obama’s strategists also got more for less than the Romney enterprise by buying well in advance, when the so-called lowest unit rate was lower. In any event, the airwaves in the swing states are saturated. The Thursday before the election, the noon news on the CBS station in Columbus, Ohio, featured 22 political spots one after another. A lot of it, perhaps most of it, is so much electoral wallpaper.
What matters more is what happened months or even years ago, when Mitt Romney inflicted serial damage on himself that can’t be wiped away by a last-minute ad barrage or a barnstorming tour through the final hours.
(More here.)
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