'Morning Edition' is the highest-rated news program on radio
Unique Morning Show on NPR Thrives as Others Slip
By BRIAN STELTER, NYT
CULVER CITY, Calif. — Fifteen minutes before “Morning Edition” is beamed to radios across the country, Renee Montagne is ready to record her one-minute introduction. To cue her, the director points his index finger. “Good morning. It was the president’s turn to court Latino voters...”
And she’s off. Here in the soundproof studio, though, “Good night” seems like the more appropriate greeting. It is only 1:45 a.m.
NPR’s “Morning Edition” has one of the most peculiar formats of any morning show on radio or television: it’s split between the East Coast, with the co-host Steve Inskeep in Washington, and the West, with Ms. Montagne. The director cues Ms. Montagne through a videoconferencing system, and the co-hosts routinely add what they call “splits” to their scripts, so that they share the responsibility for introductions and interviews. “We are functionally sitting next to one another,” Ms. Montagne said, yet by staying on separate coasts, they are reflecting the audience’s geographic diversity.
The format is working for “Morning Edition,” the highest-rated news program on radio, which is holding onto its audience at a time when declines are the norm across the fractionalized media landscape. The program is adapting to the Web by letting listeners download episodes to music players and by taking photographers and videographers along on reporting trips.
(More here.)
CULVER CITY, Calif. — Fifteen minutes before “Morning Edition” is beamed to radios across the country, Renee Montagne is ready to record her one-minute introduction. To cue her, the director points his index finger. “Good morning. It was the president’s turn to court Latino voters...”
And she’s off. Here in the soundproof studio, though, “Good night” seems like the more appropriate greeting. It is only 1:45 a.m.
NPR’s “Morning Edition” has one of the most peculiar formats of any morning show on radio or television: it’s split between the East Coast, with the co-host Steve Inskeep in Washington, and the West, with Ms. Montagne. The director cues Ms. Montagne through a videoconferencing system, and the co-hosts routinely add what they call “splits” to their scripts, so that they share the responsibility for introductions and interviews. “We are functionally sitting next to one another,” Ms. Montagne said, yet by staying on separate coasts, they are reflecting the audience’s geographic diversity.
The format is working for “Morning Edition,” the highest-rated news program on radio, which is holding onto its audience at a time when declines are the norm across the fractionalized media landscape. The program is adapting to the Web by letting listeners download episodes to music players and by taking photographers and videographers along on reporting trips.
(More here.)
Powered by Blogger
1 Comments:
I listen to the show and often admire how it does a great job of covering one side of an issue. As to the NYT's puff piece article - The success of the show causes me to wonder why taxpayer funding is necessary...
Post a Comment
<< Home