SMRs and AMRs

Wednesday, October 24, 2012

Obama's Edge: The Ground Game That Could Put Him Over the Top

By Molly Ball, The Atlantic

In a close election, the president's sophisticated organization -- which Republicans don't seem to have matched -- could make all the difference.

Reuters

STERLING, Virginia -- A giant chalkboard takes up a wall in this unassuming office suite hung with Obama signs, one of more than 60 of campaign offices for the president in this battleground state. On it is drawn a calendar of the final weeks before the election. Phone banks, canvasses, and campaign events are marked in color-coded chalk. And every Saturday through Nov. 6, in capital letters, is marked "DRY RUN" -- a precision-timed Election Day simulation drill, where everything from data reporting to snacks is rehearsed down to the minute.

Forget the polls, the debates, the last-minute ads and volleys of insults. This is how the Obama campaign plans to win the election.

Four years ago, Barack Obama built the largest grassroots organization in the history of American politics. After the election, he never stopped building, and the current operation, six years in the making, makes 2008 look like "amateur ball," in the words of Obama's national field director Jeremy Bird. Republicans insist they, too, have come a long way in the last four years. But despite the GOP's spin to the contrary, there's little reason to believe Romney commands anything comparable to Obama's ground operation.

And this time, Obama may actually need it.

(More here.)

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