With more control over campaign cash, Obama gets more discounts on advertising

By Dan Eggen, WashPost, Published: September 26

As the presidential campaigns step up the pace of their multimillion-dollar spending sprees, President Obama has a little-noticed strategic advantage that gives him more control over the money he has raised.

While Mitt Romney relies heavily on massive amounts of cash held by the Republican Party and interest groups, Obama has more funds in his own campaign coffers. That allows him to make decisions about where and how to spend the money and to take better advantage of discounted ad rates, which candidates receive under federal law.

In one Ohio ad buy slated to run just before the election, for example, Obama is paying $125 for a spot that is costing a conservative super PAC $900.

The imbalance could prove crucial over the next six weeks, when the candidates and their allies are expected to burn through about $1 billion worth of advertising in battleground states and deploy thousands of staffers and volunteers to drum up votes. With $1.5 billion already spent on the White House race, the final barrage will help determine whether Romney can turn around his fortunes and defeat the incumbent.

Republicans, who have more cash overall, say they expect to dominate the airwaves through November despite Obama’s advantage in ad rates and grass-roots organizing. They also say they hope to combat the president’s vaunted ground game through the efforts of the Republican National Committee and independent groups.

(More here.)