Apple $1B, Samsung 0 — No shootout necessary
A Verdict That Alters an Industry
By BRIAN X. CHEN and LISA ALCALAY KLUG, NYT
The federal court jury’s decision Friday in a smartphone patent lawsuit between Apple and Samsung is expected to alter the dynamics of the highly competitive mobile phone industry.
For Samsung, which lost on almost every count in the closely watched trial in San Jose, Calif., and was ordered to pay more than $1 billion in damages, the implications are more obvious. It will have to be cautious in how it designs products to avoid being accused of imitating Apple.
Other makers may become more cautious, too. Google, which makes the Android software that runs at the core of Samsung phones, will clearly feel an impact through its hardware-making partner. Microsoft, however, which is attempting to enter the market with new software, will feel less of an effect, industry experts said.
Apple has been the smartphone market leader. It defined the category in the way phones look and how users interact with them. Most popular smartphones today are a slab of glass and metal controlled through a touch-screen full of icons arrayed on the screen. Because consumers are familiar with that format, phones from various makers tended to look and behave similarly.
(More here.)
The federal court jury’s decision Friday in a smartphone patent lawsuit between Apple and Samsung is expected to alter the dynamics of the highly competitive mobile phone industry.
For Samsung, which lost on almost every count in the closely watched trial in San Jose, Calif., and was ordered to pay more than $1 billion in damages, the implications are more obvious. It will have to be cautious in how it designs products to avoid being accused of imitating Apple.
Other makers may become more cautious, too. Google, which makes the Android software that runs at the core of Samsung phones, will clearly feel an impact through its hardware-making partner. Microsoft, however, which is attempting to enter the market with new software, will feel less of an effect, industry experts said.
Apple has been the smartphone market leader. It defined the category in the way phones look and how users interact with them. Most popular smartphones today are a slab of glass and metal controlled through a touch-screen full of icons arrayed on the screen. Because consumers are familiar with that format, phones from various makers tended to look and behave similarly.
(More here.)
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