The new ebook reader on the block

Google Nexus 7 obliterates every reason for buying the Kindle

View Photo Gallery — Google Nexus 7 is latest entrant to the tablet market: It’s not just an iPad world. Here’s a look at a number of products vying for consumers’ attention.

By Rich Jaroslovsky, WashPost, Published: July 11

July 12 (Bloomberg) -- It’s the most-asked question by consumers about any new tech gadget: “Should I get this now or is something better coming along soon?”

For buyers of Amazon’s Kindle Fire, we now have the answer: You should have waited.

Google’s new Nexus 7 is aimed directly at the Kindle Fire, the seven-inch color tablet that was the runaway hit of the last holiday season. The Nexus 7 obliterates every reason for buying the current Kindle, and sets a high bar for whatever Amazon comes up with to replace it.

The Nexus 7 is Google’s first foray into selling a tablet under its own brand. It’s currently available for pre-order from Google Play, the company’s online store, with customer deliveries expected to begin next week. It costs $199 for a model with eight gigabytes of storage, same as the Kindle, or $249 for 16 gigabytes.

(More here.)