Astroturfing 101
Are Right-Wing Libertarian Internet Trolls Getting Paid to Dumb Down Online Conversations?
By George Monbiot, Comment Is Free
Posted on December 15, 2010, Printed on July 2, 2012
Alternet
They are the online equivalent of enclosure riots: the rick-burning, fence-toppling protests by English peasants losing their rights to the land. When MasterCard, Visa, Paypal and Amazon tried to shut WikiLeaks out of the cyber-commons, an army of hackers responded by trying to smash their way into these great estates and pull down their fences.
In the Wikileaks punch-up the commoners appear to have the upper hand. But it’s just one battle. There’s a wider cyberwar being fought, of which you hear much less. And in most cases the landlords, with the help of a mercenary army, are winning.
I’m not talking here about threats to net neutrality and the danger of a two-tier internet developing, though these are real. I’m talking about the daily attempts to control and influence content in the interests of the state and corporations: attempts in which money talks.
The weapon used by both state and corporate players is a technique known as astroturfing. An astroturf campaign is one that mimics spontaneous grassroots mobilizations, but which has in reality been organized. Anyone writing a comment piece in Mandarin critical of the Chinese government, for example, is likely to be bombarded with abuse by people purporting to be ordinary citizens, upset by the slurs against their country.
(More here.)
Posted on December 15, 2010, Printed on July 2, 2012
Alternet
They are the online equivalent of enclosure riots: the rick-burning, fence-toppling protests by English peasants losing their rights to the land. When MasterCard, Visa, Paypal and Amazon tried to shut WikiLeaks out of the cyber-commons, an army of hackers responded by trying to smash their way into these great estates and pull down their fences.
In the Wikileaks punch-up the commoners appear to have the upper hand. But it’s just one battle. There’s a wider cyberwar being fought, of which you hear much less. And in most cases the landlords, with the help of a mercenary army, are winning.
I’m not talking here about threats to net neutrality and the danger of a two-tier internet developing, though these are real. I’m talking about the daily attempts to control and influence content in the interests of the state and corporations: attempts in which money talks.
The weapon used by both state and corporate players is a technique known as astroturfing. An astroturf campaign is one that mimics spontaneous grassroots mobilizations, but which has in reality been organized. Anyone writing a comment piece in Mandarin critical of the Chinese government, for example, is likely to be bombarded with abuse by people purporting to be ordinary citizens, upset by the slurs against their country.
(More here.)
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