Ms. Huffington introduces a sleek new online weekly
Digital Media’s Ever-Swifter Incursion
By DAVID CARR, NYT
Last Wednesday night on the rooftop of the Gramercy Park Hotel, all the signs of the classic magazine launch party were on display: an open bar ringed by thirsty media reporters, groaning trays of shrimp, a D.J. playing music just soft enough that it didn’t drown out the chatter. The proud editor showed off his new product, the woman who is its namesake held court a few feet away, and the Pulitzer Prize-winning contributor was surrounded by a cluster of partygoers.
The print media business being what it is, it’s been a while since I’ve attended one of those events, but there is a comforting sameness to them — the optimism, the belief in the new baby, all pink and freshly hatched.
Except this magazine didn’t emerge from one of Manhattan’s publishing titans, it was not named after a major media doyenne like Oprah or Martha, and a few years ago we wouldn’t have even called it a magazine.
When I started writing a media column seven years ago, parties like these were routine: the magazine business was still on the march and the newspaper business was twice as big as it is now. The Huffington Post? It was a curio cooked up by some woman named Arianna that seemed like a showcase for her and her famous friends.
(More here.)
By DAVID CARR, NYT
Last Wednesday night on the rooftop of the Gramercy Park Hotel, all the signs of the classic magazine launch party were on display: an open bar ringed by thirsty media reporters, groaning trays of shrimp, a D.J. playing music just soft enough that it didn’t drown out the chatter. The proud editor showed off his new product, the woman who is its namesake held court a few feet away, and the Pulitzer Prize-winning contributor was surrounded by a cluster of partygoers.
The print media business being what it is, it’s been a while since I’ve attended one of those events, but there is a comforting sameness to them — the optimism, the belief in the new baby, all pink and freshly hatched.
Except this magazine didn’t emerge from one of Manhattan’s publishing titans, it was not named after a major media doyenne like Oprah or Martha, and a few years ago we wouldn’t have even called it a magazine.
When I started writing a media column seven years ago, parties like these were routine: the magazine business was still on the march and the newspaper business was twice as big as it is now. The Huffington Post? It was a curio cooked up by some woman named Arianna that seemed like a showcase for her and her famous friends.
(More here.)
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