A DVR Ad-Eraser Causes Tremors at TV Upfronts
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| Auto Hop skips all the ads recorded on most prime-time network shows. Some reviewers have called the feature a dream come true for consumers. |
By BRIAN STELTER, NYT
Published: May 16, 2012
Broadcast television executives came to New York this week, as they do every year, to talk up their new TV shows in front of advertisers.
This year, they are having to talk about yet another technology trying to tear them down.
The disruptive technology at hand is an ad eraser, embedded in new digital video recorders sold by Charles W. Ergen’s Dish Network, one of the nation’s top distributors of TV programming. Turn it on, and all the ads recorded on most prime-time network shows are automatically skipped, no channel-flipping or fast-forwarding necessary.
Some reviewers have already called the feature, named Auto Hop, a dream come true for consumers. But for broadcasters and advertisers, it is an attack on an entrenched television business model, and it must be strangled, lest it spread.
(More here.)
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1 Comments:
Vox Verax may want to do some fact checking before reblogging articles like this. Working in a Dish call center I have heard a lot of misinformation going around about Auto Hop. It doesn’t delete or alter commercials in the Primetime Anytime recordings; it just skips over them if the feature is enabled before playback. I know a few companies are upset over Auto Hop but as a viewer I think it is a godsend. I never knew how engaging some of my shows could be until I watched them uninterrupted.
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