Aggressive Ads for Obama, at the Ready
By JEREMY W. PETERS, NYT
WASHINGTON — Forget hope and change.
After months of planning, President Obama’s media team has prepared an aggressive strategy to portray Mitt Romney as insensitive to the plight of working people and beholden to powerful interests. They have researched possible lines of attack and drafted language that can be dropped into an advertisement at a moment’s notice.
Campaign advisers said they were willing to commit a considerable chunk of their advertising budget — expected to be the largest any presidential campaign has ever seen — to broadcasting these attacks.
The work of the Obama message machine, a half-dozen outside advertising firms and in-house campaign strategists, is already on vivid display. In their ads, Web videos and online features, the president wants to thwart the influence of “big oil”; Mr. Romney cashes their campaign checks. The president saved hundreds of thousands of jobs by rescuing the auto industry; Mr. Romney shipped jobs overseas. “It’s just what you expect from a guy who had a Swiss bank account,” one ad says.
At the center of this effort is Jim Margolis, and his job is to make you think of call centers in India every time you hear Mr. Romney’s name.
(More here.)
WASHINGTON — Forget hope and change.
After months of planning, President Obama’s media team has prepared an aggressive strategy to portray Mitt Romney as insensitive to the plight of working people and beholden to powerful interests. They have researched possible lines of attack and drafted language that can be dropped into an advertisement at a moment’s notice.
Campaign advisers said they were willing to commit a considerable chunk of their advertising budget — expected to be the largest any presidential campaign has ever seen — to broadcasting these attacks.
The work of the Obama message machine, a half-dozen outside advertising firms and in-house campaign strategists, is already on vivid display. In their ads, Web videos and online features, the president wants to thwart the influence of “big oil”; Mr. Romney cashes their campaign checks. The president saved hundreds of thousands of jobs by rescuing the auto industry; Mr. Romney shipped jobs overseas. “It’s just what you expect from a guy who had a Swiss bank account,” one ad says.
At the center of this effort is Jim Margolis, and his job is to make you think of call centers in India every time you hear Mr. Romney’s name.
(More here.)
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