SMRs and AMRs

Tuesday, April 24, 2012

Conservative Groups Spending Heavily in Bid to Win a Senate Majority

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The conservative groups that helped Republicans win the House in 2010 are pouring money this year into an aggressive campaign to capture the Senate, a goal that they consider just as vital as winning the White House.

Already, they have committed at least $17 million to television commercials in more than a dozen states from Florida to Hawaii, in most cases dwarfing what their Democratic opponents have spent. Their plans call for an effort that will exceed $100 million by Election Day, strategists for these groups said, far surpassing their efforts in 2010, a high-water mark for outside money in politics.

In the weeks ahead, they will pour more resources into states like Nebraska and Missouri, which have already seen some of the heaviest spending, in addition to intensifying their campaigns in New Mexico, West Virginia and Wisconsin.

Their immediate objective: use hard-hitting television ads to tether Democratic candidates to the budget deficit, lackluster economic growth and the perception that government has become too intrusive and unmanageable.

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