The Calculations That Led Romney to the Warpath

By JIM RUTENBERG and JEFF ZELENY
NYT

MIAMI — Facing the unthinkable here just seven days ago — a second loss in a row to Newt Gingrich — Mitt Romney’s campaign team hatched a two-part plan to win in Florida: make Newt mad and Mitt meaner.

In a call last Sunday morning, just hours after Mr. Romney’s double-digit loss to Mr. Gingrich in the South Carolina primary, the Romney team outlined the new approach to the candidate. Put aside the more acute focus on President Obama and narrow in on Mr. Gingrich.

Find lines of attack that could goad Mr. Gingrich into angry responses and rally mainstream Republicans. Swarm Gingrich campaign events to rattle him. Have Mr. Romney drop his above-the-fray persona and carry the fight directly to his opponent, especially in two critical debates scheduled for the week.

The results of that strategy, carried out by a veteran squad of strategists and operatives assembled by Mr. Romney to deal with just this kind of moment, have been on striking display here.

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