SMRs and AMRs

Tuesday, December 20, 2011

Why a Newt Gingrich comeback won’t be easy

By Chris Cillizza,
WashPost
Tuesday, December 20, 1:23 PM

Former House Speaker Newt Gingrich is sliding downward from the polling heights to which he had soared to just 10 days ago. And a look inside the reasons for his slippage suggest he may struggle to reclaim momentum in advance of the Jan. 3 Iowa caucuses.

U.S. Republican presidential candidate and former U.S. House Speaker Newt Gingrich (L) and his wife Callista talk to customers at the Hy-Vee grocery store in Mount Pleasant, Iowa, December 20, 2011. REUTERS/Jeff Haynes
We break out the major reasons for Gingrich’s erosion below — as well as how he might be able to turn it around.

* Ad Blitz(ed): When Gingrich’s campaign imploded in the early summer, one of the major knocks against him/it was that he was unwilling to due the sort of nose-to-the-grindstone fundraising necessary to raise the millions it takes to run a multi-state presidential campaign.

(More here.)

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