SMRs and AMRs

Monday, September 26, 2011

Roger’s Reality Show

First, Ailes dialed back the Tea Party talk. Now he’s turning the GOP race into a political X-Factor—and steering the election agenda one more time.

by Howard Kurtz
Newsweek
September 25, 2011 10:0 AM EDT

It was part political spectacle, part American Idol, part YouTube extravaganza, a pure Roger Ailes production—and the latest sign that the Fox News chairman is quietly repositioning America’s dominant cable-news channel.

Hours before last week’s presidential debate in Orlando, Ailes’s anchors sat in a cavernous back room, hunched over laptops, and plotted how to trap the candidates. Chris Wallace said he would aim squarely at Rick Perry’s weakness: “How do you feel about being criticized by some of your rivals as being too soft on illegal immigration? Then I go to Rick Santorum: is Perry too soft?”

“That’s going to get some fireworks going,” said managing editor Bill Sammon, grinning.

When showtime arrived, producer Marty Ryan choreographed the action from a crowded trailer outside the convention hall: he called for a two-shot when Wallace invited Mitt Romney to criticize Perry’s immigration stance, so the audience could watch both men’s agitated expressions. But Ryan barked, “Let’s just be on Perry,” as the Texas governor demanded to know whether Santorum had ever been to the Mexican border, capturing the moment. Afterward, Ailes phoned a top lieutenant: “Tell the team we’ve been kicking ass in these debates.”

Ailes has always been a master showman—he even gave advice on triple-checking the audio—and Fox’s partnership with Google produced striking videos, graphics, and a backstage smoothie bar. But the real eye-opener was the sight of his anchors grilling the Republican contenders, which pleases the White House but cuts sharply against the network’s conservative image—and risks alienating its most rabid right-wing fans.

(More here.)

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