A Customer Who’s Always Satisfied

By DAVID SEGAL
NYT

WHO is Lucas Fayne?

A very happy customer of Kent Elliott Roofing in Burleson, Tex. — that is certainly one answer.

“We were very satisfied with the service and efficiency of your company,” Mr. Fayne wrote on Kent Elliott Roofing’s Web site, in the testimonial section. “Getting the quote was quick and easy, and your staff started on time each day and worked hard. We are very confident with the job you did and have been recommending you to all of our neighbors.”

But let’s not diminish Lucas Fayne by describing him as merely a man who is delighted with his new roof and is living, according to the site, in Irving, Tex. Because he is much more than that. Mr. Fayne is also a gentleman flat-out tickled by the work done by Pro West Remodeling, a construction company in Stow, Ohio.

“We were very satisfied with the service and efficiency of your company,” Mr. Fayne wrote on the testimonials section of Pro West’s site. “Getting the quote was quick and easy, and your staff started on time each day and worked hard. We are very confident with the job you did and have been recommending you to all our neighbors.”

(More here.)