SMRs and AMRs

Saturday, February 26, 2011

How To Stop Advertising Companies From Tracking Your Online Activity For Targeted Web Ads

from HuffPost

(snip)

Step 1 Opting Out with NAI

The most straightforward approach to combating targeted web ads is via the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies that, straight from the horse's mouth, are "committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers."

To start taking control of your privacy, go to their Opt-Out tool. On that webpage, you can see just how many of those member companies have placed an advertising cookie file on your computer. To me, it was an alarming number--the vast majority!

Once you've regained your composure, proceed to clear all of the cookies or just the ones you want. You can check back to review your opt-out status.

(Several hot links you will need to click on, here.)

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