Google to Microsoft: Search ‘Gotcha’
By CLAIRE CAIN MILLER
NYT
Google has weathered criticism in the past that it has copied some features of Microsoft’s Bing search engine, like background images. Now it has turned the tables, contending that Bing copies something much more important: search results.
Danny Sullivan, head of the blog Search Engine Land, wrote Tuesday about a “sting operation” by Google that the company says proves that Bing watches Google’s search results to improve its own.
Google says it suspects Microsoft is doing this by using Internet Explorer 8 and the Bing toolbar, both of which send user data to Microsoft, to watch how people use Google.
In a company blog post, Microsoft did not deny that. But Harry Shum, corporate vice president of Bing, called Google’s sting “a spy-novelesque stunt” and “a creative tactic by a competitor.”
(More here.)
NYT
Google has weathered criticism in the past that it has copied some features of Microsoft’s Bing search engine, like background images. Now it has turned the tables, contending that Bing copies something much more important: search results.
Danny Sullivan, head of the blog Search Engine Land, wrote Tuesday about a “sting operation” by Google that the company says proves that Bing watches Google’s search results to improve its own.
Google says it suspects Microsoft is doing this by using Internet Explorer 8 and the Bing toolbar, both of which send user data to Microsoft, to watch how people use Google.
In a company blog post, Microsoft did not deny that. But Harry Shum, corporate vice president of Bing, called Google’s sting “a spy-novelesque stunt” and “a creative tactic by a competitor.”
(More here.)
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