Google Announces New Privacy Tool for Chrome
WSJ
Google, citing government and industry initiatives to boost online privacy, on Monday announced a new tool called “Keep My Opt-Outs” that enables users of its Chrome Web browser to permanently opt out of ad-tracking cookies.
The tool can be downloaded by users as an extension to Chrome, but a spokeswoman said the company may make it available for other browsers in the future.
Chrome has about 10% of the global browser market, according to NetApplications. The new extension for the software lets users permanently opt out of tracking from dozens of companies that have joined an industry self-regulation initiative.
Many companies already let people opt out of tracking by downloading special opt-out cookies, but those sometimes disappear when people clear their cookies for a variety of reasons. The new Google tool is aimed at addressing that shortcoming.
Once the Google feature is downloaded and installed, users might see the same ads repeatedly on certain sites or see ads that aren’t as relevant to them.
(More here.)
Google, citing government and industry initiatives to boost online privacy, on Monday announced a new tool called “Keep My Opt-Outs” that enables users of its Chrome Web browser to permanently opt out of ad-tracking cookies.
The tool can be downloaded by users as an extension to Chrome, but a spokeswoman said the company may make it available for other browsers in the future.
Chrome has about 10% of the global browser market, according to NetApplications. The new extension for the software lets users permanently opt out of tracking from dozens of companies that have joined an industry self-regulation initiative.
Many companies already let people opt out of tracking by downloading special opt-out cookies, but those sometimes disappear when people clear their cookies for a variety of reasons. The new Google tool is aimed at addressing that shortcoming.
Once the Google feature is downloaded and installed, users might see the same ads repeatedly on certain sites or see ads that aren’t as relevant to them.
(More here.)
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