A New Search Engine, Where Less Is More

By CLAIRE CAIN MILLER
NYT

Start-ups and big companies alike have tried to take on Google by building a better search engine. That they have failed has not stopped brave new entrants.

The latest is Blekko, a search engine that will open to the public on Monday.

Rich Skrenta, Blekko’s co-founder and chief executive, says that since Google started, the Web has been overrun by unhelpful sites full of links and keywords that push them to the top of Google’s search results but offer little relevant information. Blekko aims to show search results from only useful, trustworthy sites.

“The goal is to clean up Web search and get all the spam out of it,” Mr. Skrenta said.

Blekko’s search engine scours three billion Web pages that it considers worthwhile, but it shows only the top results on any given topic. It calls its edited lists of Web sites slashtags. The engine also tries to weed out Web pages created by so-called content farms like Demand Media that determine popular Web search topics and then hire people at low pay to write articles on those topics for sites like eHow.com.

(More here.)