Is it Audacity Time Yet?
Marty Kaplan
HuffPost
Today's Morning Joe bashed David Axelrod's performance on the Sunday talk shows. Because Axelrod wouldn't tell Chris Wallace or David Gregory that Obama was prepared to compromise on the Bush tax cuts -- wouldn't use that specific word, "compromise" -- Joe Scarborough and Mark Halperin concluded that Obama was still scared, unnecessarily and pathetically so, by the lefty blogosphere.
Ok, gents, time for a framing lesson. Frank Luntz and George Lakoff seem to be otherwise engaged, and the geniuses who came up with MSBNC's "Lean Forward" campaign are pitching their next rebranding gig (I hear that Big Tobacco is hiring), so I guess I'll do a guest shot here.
Mr. Axelrod: As you know, when the talking heads try to extract a "compromise" clip from you, that's Step #1 of their "Made You Say It!" game. If you give it to them, Step #2 is when they bomb you with the rest of the compromise word-cloud: cave, capitulate, give in, weak, wimp, loser.
Your job is not to avoid the mistake of saying "compromise." It's to reframe the game -- and do it jubilantly, man, like you relish the fight.
(More here.)
HuffPost
Today's Morning Joe bashed David Axelrod's performance on the Sunday talk shows. Because Axelrod wouldn't tell Chris Wallace or David Gregory that Obama was prepared to compromise on the Bush tax cuts -- wouldn't use that specific word, "compromise" -- Joe Scarborough and Mark Halperin concluded that Obama was still scared, unnecessarily and pathetically so, by the lefty blogosphere.
Ok, gents, time for a framing lesson. Frank Luntz and George Lakoff seem to be otherwise engaged, and the geniuses who came up with MSBNC's "Lean Forward" campaign are pitching their next rebranding gig (I hear that Big Tobacco is hiring), so I guess I'll do a guest shot here.
Mr. Axelrod: As you know, when the talking heads try to extract a "compromise" clip from you, that's Step #1 of their "Made You Say It!" game. If you give it to them, Step #2 is when they bomb you with the rest of the compromise word-cloud: cave, capitulate, give in, weak, wimp, loser.
Your job is not to avoid the mistake of saying "compromise." It's to reframe the game -- and do it jubilantly, man, like you relish the fight.
(More here.)
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