CBS Is a Network on a Roll
By BILL CARTER
NYT
Three weeks into a new television season, the usual carnage is becoming apparent, with new shows collapsing and crises appearing all over network prime-time schedules.
Except in one place.
At CBS, a network that unashamedly embraces the supposedly dying notion of being a broadcaster, something close to serenity has settled in. So far, CBS has managed to avoid, on every night, across every hour of prime time, the kind of failure that has visited all of its main competitors.
CBS has always been known for being strong with older viewers, but weak — and often last — with viewers in the category that ABC, NBC, and Fox prize, viewers ages 18 to 49.
Many advertisers pay a premium to reach that group. CBS has missed out on those premiums in that past; but this season looks different. CBS has won that category each week so far.
(More here.)
NYT
Three weeks into a new television season, the usual carnage is becoming apparent, with new shows collapsing and crises appearing all over network prime-time schedules.
Except in one place.
At CBS, a network that unashamedly embraces the supposedly dying notion of being a broadcaster, something close to serenity has settled in. So far, CBS has managed to avoid, on every night, across every hour of prime time, the kind of failure that has visited all of its main competitors.
CBS has always been known for being strong with older viewers, but weak — and often last — with viewers in the category that ABC, NBC, and Fox prize, viewers ages 18 to 49.
Many advertisers pay a premium to reach that group. CBS has missed out on those premiums in that past; but this season looks different. CBS has won that category each week so far.
(More here.)
Powered by Blogger
0 Comments:
Post a Comment
<< Home