The Man the White House Wakes Up To
By MARK LEIBOVICH
NYT
Before he goes to sleep, between 11 and midnight, Dan Pfeiffer, the White House communications director, typically checks in by e-mail with the same reporter: Mike Allen of Politico, who is also the first reporter Pfeiffer corresponds with after he wakes up at 4:20. A hyperactive former Eagle Scout, Allen will have been up for hours, if he ever went to bed. Whether or not he did is one of the many little mysteries that surround him. The abiding certainty about Allen is that sometime between 5:30 and 8:30 a.m., seven days a week, he hits “send” on a mass e-mail newsletter that some of America’s most influential people will read before they say a word to their spouses.
Allen’s e-mail tipsheet, Playbook, has become the principal early-morning document for an elite set of political and news-media thrivers and strivers. Playbook is an insider’s hodgepodge of predawn news, talking-point previews, scooplets, birthday greetings to people you’ve never heard of, random sightings (“spotted”) around town and inside jokes. It is, in essence, Allen’s morning distillation of the Nation’s Business in the form of a summer-camp newsletter.
Like many in Washington, Pfeiffer describes Allen with some variation on “the most powerful” or “important” journalist in the capital. The two men exchange e-mail messages about six or eight times a day. Allen also communes a lot with Rahm Emanuel, the White House chief of staff; Robert Gibbs, the press secretary; David Axelrod, President Obama’s senior adviser; and about two dozen other White House officials. But Pfeiffer is likely Allen’s main point of contact, the one who most often helps him arrive at a “West Wing Mindmeld,” as Playbook calls it, which is essentially a pro-Obama take on that day’s news. (Allen gets a similar fill from Republicans, which he also disseminates in Playbook.)
Pfeiffer tells Allen the message that the Obama administration is trying to “drive” that morning — “drive” being the action verb of choice around the male-dominated culture of Politico, a three-year-old publication, of which the oft-stated goal is to become as central to political addicts as ESPN is to sports junkies. “Drive” is a stand-in for the stodgier verb “influence.” If, say, David S. Broder and R. W. Apple Jr. were said to “influence the political discourse” through The Washington Post and The New York Times in the last decades of the 20th century, Politico wants to “drive the conversation” in the new-media landscape of the 21st. It wants to “win” every news cycle by being first with a morsel of information, whether or not the morsel proves relevant, or even correct, in the long run — and whether the long run proves to be measured in days, hours or minutes.
(More here.)
NYT
Before he goes to sleep, between 11 and midnight, Dan Pfeiffer, the White House communications director, typically checks in by e-mail with the same reporter: Mike Allen of Politico, who is also the first reporter Pfeiffer corresponds with after he wakes up at 4:20. A hyperactive former Eagle Scout, Allen will have been up for hours, if he ever went to bed. Whether or not he did is one of the many little mysteries that surround him. The abiding certainty about Allen is that sometime between 5:30 and 8:30 a.m., seven days a week, he hits “send” on a mass e-mail newsletter that some of America’s most influential people will read before they say a word to their spouses.
Allen’s e-mail tipsheet, Playbook, has become the principal early-morning document for an elite set of political and news-media thrivers and strivers. Playbook is an insider’s hodgepodge of predawn news, talking-point previews, scooplets, birthday greetings to people you’ve never heard of, random sightings (“spotted”) around town and inside jokes. It is, in essence, Allen’s morning distillation of the Nation’s Business in the form of a summer-camp newsletter.
Like many in Washington, Pfeiffer describes Allen with some variation on “the most powerful” or “important” journalist in the capital. The two men exchange e-mail messages about six or eight times a day. Allen also communes a lot with Rahm Emanuel, the White House chief of staff; Robert Gibbs, the press secretary; David Axelrod, President Obama’s senior adviser; and about two dozen other White House officials. But Pfeiffer is likely Allen’s main point of contact, the one who most often helps him arrive at a “West Wing Mindmeld,” as Playbook calls it, which is essentially a pro-Obama take on that day’s news. (Allen gets a similar fill from Republicans, which he also disseminates in Playbook.)
Pfeiffer tells Allen the message that the Obama administration is trying to “drive” that morning — “drive” being the action verb of choice around the male-dominated culture of Politico, a three-year-old publication, of which the oft-stated goal is to become as central to political addicts as ESPN is to sports junkies. “Drive” is a stand-in for the stodgier verb “influence.” If, say, David S. Broder and R. W. Apple Jr. were said to “influence the political discourse” through The Washington Post and The New York Times in the last decades of the 20th century, Politico wants to “drive the conversation” in the new-media landscape of the 21st. It wants to “win” every news cycle by being first with a morsel of information, whether or not the morsel proves relevant, or even correct, in the long run — and whether the long run proves to be measured in days, hours or minutes.
(More here.)
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